5 mistakes you're making with product photos
You've been wondering why you're not making sales when you have so many nice products? Why people look at your shop but you're not getting "likes" or orders? It could be down to 2 things: your copy, and your photos.
Let's talk about photos here, I have seen many products on sites like Etsy which have SO MUCH potential, but they're just poorly presented. If you feel like you might be making mistakes with your shots, read below as you may find one or more reasons why right here:
1. The shot is too busy
You've spent ages setting up your scene, and you got so excited that it's actually quite difficult to understand what it is you're really selling. Potential customers will get scared and move on quickly because they'll get confused, and that's not a nice feeling.
2. The lighting is too bright or too dark
Too many strong shadows, or a white so bright it's hard to look at, those photos will look like they were taken too fast and without good care, which is another factor for losing your potential customer.
3. The angles aren't quite right
I get it. It's hard to take photos of your creation. You want to play around, get a closer shot, but cropping this part or that part can turn into a real headache. If you don't calculate carefully how much of your product your showing or at what angle, it can mess up your photo really fast and you'll have to start over again because you won't be able to retouch that one out.
4. It doesn't communicate anything to your potential customer
You may have a nice clean studio shot, but nowadays it's just not enough. Your potential customer will want to know more, and if you don't have an idea before you start, chances are your photo will lack some sparkle to attract buyers.
5. The props and product just don't match
Your product looks great, but maybe the set up doesn't actually say anything about it, or what you had in mind when you created it. It's easy to go too many different directions at once, and unless you focus your styling before you set it up, you'll end up confusing your potential buyer once more.
Does anything particularly make sense for you here? If you feel like you've been making some of these mistakes, then let me help.
During the last 4 years of styling and shooting products from the comfort of my home, I know how frustrating it can be to have to set it all up, play with natural light for the whole day and yet look at photos that you just want to throw away in the bin. There's nothing more annoying than wasting our time right?
I can show you that with a simple DSLR camera and some good diys, you can take beautiful shots in your home without having to hire a pro. Why? Because I did it myself and quit my designer job to live from the income of stock photography in less than 6 months.
I can teach you how to create a brand story that you'll translate through props, colours and textures. I'll show you how to use a simple DSLR camera with simple settings without learning the whole technical book, and how to set up efficient scenes that your customers will love to look at. All this in 4 weeks.
The good side? It's a set of skills that you will keep forever. Once you master your camera and your brand, you will be able to tell stories over and over again, you will be posting on social media like a pro and attract more customers.
So, are you ready?
Check out my course, Pretty Handmade, which starts August 20th.
I look forward to seeing you there!
Photo credits: White Hart Design Co. for Lincoln & Charlie